{"id":32763,"date":"2021-10-28T01:36:58","date_gmt":"2021-10-28T01:36:58","guid":{"rendered":"https:\/\/www.techolac.com\/?p=32763"},"modified":"2021-10-28T01:36:58","modified_gmt":"2021-10-28T01:36:58","slug":"three-ways-to-tell-if-your-business-needs-seo","status":"publish","type":"post","link":"https:\/\/www.techolac.com\/seo\/three-ways-to-tell-if-your-business-needs-seo\/","title":{"rendered":"Three Ways to Tell If Your Business Needs SEO"},"content":{"rendered":"

You\u2019ve already built a website for your business. You\u2019ve already gotten yourself a good web hosting service, and you think your website looks great. You can find your website on Google, and your site visitors are increasing on a daily basis.<\/p>\n

And then, suddenly, everything starts going wrong. Maybe you\u2019re starting to see sudden drops in your web traffic. Maybe you don\u2019t get the conversion you expected from site visitors despite getting a high traffic rate. Or maybe you don\u2019t see any change to your site ranking in search engines despite doing everything you can.<\/p>\n

If any of the situations above is something that you\u2019re facing, it might be time to hire an SEO company<\/a>.<\/p>\n

But is SEO truly the answer to your site\u2019s problem? And how can SEO help, anyway?<\/p>\n

The following scenarios we\u2019re describing can be a good way for you to determine whether you could benefit from the help of an SEO expert.<\/p>\n

You\u2019re not satisfied with your website\u2019s traffic<\/h2>\n

It\u2019s been several months since your website\u2019s been up, but you haven\u2019t been able to reach the traffic rate you expected to achieve by now. Getting SEO help may benefit you in this case since they could conduct a site-wide audit<\/a> to see what you\u2019re missing and help guide you on what actions to take.<\/p>\n

After all, issues with web traffic can be caused by multiple reasons, from lack of content or even unindexed content. It\u2019s also possible that you haven\u2019t targeted the right keywords that could lure web visitors into clicking on your website. Maybe your website hasn\u2019t even been indexed by Google? It\u2019s also not outside the realm of possibility for issues relating to your security protocols to cause visitors to bounce when they\u2019re presented with a warning page instead of your homepage.<\/p>\n

Basically, an SEO expert can help you take actions based on the results presented to your homepage.<\/p>\n

You have high-quality content, but you\u2019re not ranking well on search engines<\/h2>\n

Let\u2019s say that you\u2019ve already invested time and money to make sure that you have well-written, high-quality content for your website \u2013 and you still haven\u2019t made it to the first page. An SEO expert can help you assess what exactly is going on here. Remember \u2013 high-quality content is important, but there are other factors that determine how a search engine would index your webpage.<\/p>\n

Oftentimes, the structure of the web page itself is overlooked, and your content might have been missing some crucial elements that would have allowed it to be indexed higher on search results. For example, your content is not organized based on HTML structures, or you\u2019re missing a meta description for your webpage.<\/p>\n

An SEO expert could help you with figuring out whether your site\u2019s search engine ranking is appropriate for the content you already have or if it is underperforming.<\/p>\n

Your website\u2019s performance in search rankings is degrading<\/h2>\n

Search engine ranking positions are not meant to last \u2013 they can change easily<\/a>, and the reasons behind them can be frustrating to determine by yourself. This is where an SEO expert plays their part: They can provide a fresh set of eyes to see where things are going wrong.<\/p>\n

In cases where a site\u2019s search engine rankings are dropping, the severity of the change (e.g. from being on page 1 for a certain keyword to ending up on page 7 as an example of a severe change) can tell a lot about where a website went wrong. Server outages to your site can be heavily penalized by a search engine\u2019s algorithm if it is not appropriately labelled in a way that the algorithm can recognize what\u2019s happening.<\/p>\n

Changes to your content could also affect your site\u2019s ranking \u2013 Google, for example, tends to prefer content that is consistently posted across a period of time and thus, a sudden drop in your posting schedule could easily affect your site\u2019s ranking.<\/p>\n

Getting an SEO expert for your site is not too unalike to bringing your site to a doctor. You can come to them when you know that your site\u2019s not doing too good, or set a fixed \u2018doctor checkup\u2019 schedule so that an SEO expert can inform you on small issues to your site that may remain unnoticed to your eyes until it becomes a huge problem.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve already built a website for your business. You\u2019ve already gotten yourself a good web hosting service, and you think your website looks great. You can find your website on Google, and your site visitors are increasing on a daily basis. And then, suddenly, everything starts going wrong. Maybe you\u2019re starting to see sudden drops […]<\/p>\n","protected":false},"author":1,"featured_media":32764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-32763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nThree Ways to Tell If Your Business Needs SEO - Techolac<\/title>\n<meta name=\"description\" content=\"Three Ways to Tell If Your Business Needs SEO, You\u2019ve already built a website for your business. 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